the dtc influencer race

in episode 2, we discussed the ways in which top influencers and celebrities are starting their own product lines, versus partnering with brands.

pioneers of making their namesake a commodity are the kardashians (kylie cosmetics, kkw beauty, good american) and rihanna (fenty).

listen to 'brands make her dance' to learn more about how people are cashing in on direct-to-consumer frenzy.

& click on this link to read an article from the new york times highlighting addison rae and her line with ipsy: https://www.nytimes.com/2021/03/23/magazine/addison-rae-beauty-industry.html?campaign_id=9&emc=edit_nn_20210330&instance_id=28635&nl=the-morning&regi_id=73540924&segment_id=54483&te=1&user_id=0ec5761b07aa3b8ec1ebac0879248c3e

#dtc #podcast